If you haven’t read this yet, this is a *must* read. My first thought was math is power, but this is also about psychology and business as well. The book comes out shortly, I think I might pick it up.
People come to the Apple Store for the experience — and they’re willing to pay a premium for that. There are lots of components to that experience, but maybe the most important — and this is something that can translate to any retailer — is that the staff isn’t focused on selling stuff, it’s focused on building relationships and trying to make people’s lives better.